Why Members Choose to Exhibit at Trade Shows

Why Members Choose to Exhibit at Trade Shows

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Posted on: 7 June 2023

Deep understanding of emerging trends, networking opportunities, and a chance to showcase your property to a wide audience it's critical in our industry and that's where key trade shows come into play. These type of events act as powerful catalysts for growth, facilitating valuable connections, knowledge sharing, and innovation and we understand the value of attending in representation of our Members.  

Ahead, highlights of the highly anticipated IMEX Frankfurt 2023 and testimonials from some of the Members that have chosen ALHI to exhibit at major industry trade shows. 

Positivity, pride and business growth sum up IMEX Frankfurt 2023

IMEX Frankfurt, one of the world's largest and most renowned trade shows for the meetings, events, and incentive travel industry in Europe, recently concluded.

Over 3,800 buyers from 94 countries made 57,700 appointments with exhibitors at IMEX Frankfurt, of which 47,700 were individual appointments. Members exhibiting with ALHI (Caribe Royale Orlando, Royal Garden Hotel, Grand Fiesta Americana Coral Beach Cancun, The Langham London, The Boca Raton and Nobu London Portman Square) reported receiving many enquiries from their appointments at the show for meetings and incentives, and some congresses. 

Check out full IMEX Frankfurt 2023 show stats

In addition to personal support from beginning to end on overall program, exhibiting with ALHI at this show gives you access to our group of selected hosted buyers, pre and post event marketing outreach, and an evening event of networking. 

New this year and free for all exhibitors and buyers was the ability to scan each other’s badges through the IMEX app, delivering instant access to a leads report and resulting in more business opportunities. Adding to engagement and positivity at the show was the IMEX brand refresh with a ‘handshake’ motif and contemporary color palette. 

IMEX Frankfurt in 100 photos

A Successful Evening Dedicated to Networking

Members at the ALHI Booth and additional Members attending the show were given the opportunity to connect with over 40 clients and engage in a vibrant and energetic atmosphere.

With a diverse mix of attendees, ranging from corporate to third party clients from the U.S. and Europe, this event was designed to foster meaningful interactions and make new connections. 

> Mark your calendar now for the IMEX 2024 show dates: Tuesday 14 May - Thursday 16, 2024

Our registration site is currently been built and will be shared with you in the upcoming weeks but note spaces are very limited: if you want to save your spot now, simply contact Angelique Aubry aaubry@alhi.com.

Building Meaningful Connections

The face-to-face connections made at trade shows can lead to collaborations, partnerships, and allow for the exchange of knowledge, experiences and best practices. Some of our Members share their recent experience at key industry shows, such as RCMA or MIC:

"Exhibiting at RCMA with ALHI was a great experience. It seemed almost everybody had RFP’s in hand and I would certainly look at returning next year." - Todd Conrad, Director of Group Sales at Grand Geneva Resort & Spa.

"I joined ALHI at the MIC Tradeshow in March 2023. Exhibiting with ALHI was fantastic as they had the best location by the main entrance, they arranged high quality one on one appointments, and quickly sent me follow up after the show. I thought it was a great value for our property! This show gave me an opportunity to meet face to face with planners I have worked with but not had the pleasure of meeting in person in addition to meeting new planners who have business for my hotels."- Kris Litten, National Sales Manager at Classic Hotels & Resorts. 

Upcoming Open 2023 Trade Show & Industry Event Opportunities with ALHI 

By attending key industry events, you will uncover powerful business connections that offer real ROI. Below, a list of all the events that ALHI plans attending, we would love for you to join us: 

CMEE Trade Show    Aug 15 - Aug 16Toronto, CANADASOLD OUT
ASAE Trade ShowAug 5 - Aug 8Atlanta, GAOPEN
ASAE Fuse EventAug 6Atlanta, GA (Omni Atlanta Hotel at CNN)) OPEN
ASAE Summit Awards DinnerSept 28Washington, DC (Venue: National Building Museum) OPEN
IMEX America    Oct 17 - Oct 19Las Vegas, NVOPEN (VERY LIMITED SPACES)
IMEX America Fuse Event  Oct 17Las Vegas, NV (Flanker Kitchen + Sports Bar)OPEN 
IAEE Expo Expo Trade ShowDec 5 - Dec 7Dallas, TX OPEN