What’s really behind slower wedding bookings and sales this year? Why traditional marketing and sales tactics are falling flat, and what to do instead. How top-tier vendors are adapting to buyer behavior shifts. What to expect in 2026, and how to prepare your business now. The biggest market mistakes people are making and how to avoid them.
These are just a few of the topics discussed by a panel of wedding professionals during a webinar, State of the Wedding Industry 2025: Hart Truths and Honest Insights.
Among the panelists was Kimberly Richmond, ALHI’s Vice President of Sales, Destination Weddings by ALHI. The panel was led by Sam Jacobson, Founder, Ideaction Consulting and Duet Social Media.
Other panelists include:
- Abby Jiu, Photographer, Abby Jiu Photography, Duet Social Media
- Daniel Kim, Photographer, Daniel Kim Photography
- Laura Ritchie, Principal Designer, Grit & Grace Inc.
- Eleanor Scola, Director of Sales, Nuage
Listen in to the conversation between the panel of top wedding professionals on the challenges as 2025 comes to a close, and what to expect in the new year.
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