Cesar Wurm
Senior Vice President, Member Strategy & Development
Cesar Wurm is the SVP of Member Strategy & Development at ALHI, where he leads with a member-first approach to deepen engagement, drive retention, and enhance value for a global portfolio of luxury hotel members.
Previously, Cesar served as VP of Commercial, Premium Brands at IHG Hotels & Resorts in the U.S., bringing a wealth of experience from leadership roles at IHG, Starwood, Trust Hospitality, and Hotel Equities.
A passionate Formula One fan, he also dedicates time to advocating for addiction recovery—a cause close to his heart. His journey to sobriety is captured in his book, The Powers of Addiction: Finding Freedom in Acceptance and Recovery, where he shares his story to inspire and support others on their path to healing.
Katryna Ramirez, CMP
Chief of Staff, Sales
Katryna has over 20 years of experience in hospitality, corporate events, destination management, executive support, sales support, customer service and marketing. Katryna began her career in Convention Services before joining ALHI in 2011. She has worked in a variety of capacities including supporting our ALHI GSO team, working as part of the Marketing and Events Team, Business Development, Executive Assistant and now as Chief of Staff.
Katryna graduated Cum Laude from University of Florida
Cherie Miller
Member Strategy Associate
Cherie joined ALHI in January 2019 as a global sales associate. Cherie brings 20 years of hospitality industry experience to ALHI including serving 15 years as senior convention services manager at Chateau Elan Winery & Resort in Georgia and four years managing convention services at Sheraton Atlanta Hotel.