Armine Terzyan

Group Vice President, Sales Operations &

Business Development

Armine is a seasoned hospitality professional with nearly two decades of experience driving performance through data-informed strategy and business development. She specializes in translating complex data environments into clear, actionable insights that empower sales teams to make confident, informed decisions while identifying new opportunities for growth.

Known for her ability to simplify and operationalize analytics, Armine has built scalable approaches that make data both accessible and engaging for sales professionals. She also leads business development initiatives, leveraging data, market insights, and sales intelligence to uncover new revenue streams and expand pipeline opportunities.

Her work consistently bridges the gap between reporting and execution, ensuring that insights lead to measurable business outcomes. Her impact extends across every division of the organization, where she partners with each leader to align data, strategy, and execution in support of overall business performance.

She is a strong advocate for data integrity and usability, with a focus on delivering relevant, high-quality information tailored to diverse audiences. Her commitment to clarity and practicality has positioned her as a trusted partner in aligning sales strategy, business development, and enterprise-wide performance.