Simon Sinek's The Optimism Company Tops List of Strategic Relationships

Dallas, TX (May 30, 2024) – In a progressive growth strategy, Associated Luxury Hotels International (ALHI) announces the expansion of its service offerings with a broad range of new partnerships. In a first-of-its-kind arrangement, ALHI has inked an agreement with The Optimism Company, a global leadership company created by Simon Sinek to teach the Human Skills that help advance cooperation and innovation at organizations worldwide. The program includes virtual and in-person workshops, keynotes, private classes, live and online courses, and an ever-growing video library. ALHI members will receive special discounts on The Optimism Company's offerings.


"We talk about 'hard' and 'soft skills,' but I hate the term 'soft skills.' There is nothing soft about them. Hard skills are the skills we need to do our jobs, and Human Skills are the skills we need to be better human beings. Organizations that teach Human Skills enjoy significantly higher trust, cooperation, loyalty, and innovation rates. I am proud that ALHI is committed to helping its members enhance the quality of the Human Skills among their people," noted Simon Sinek, founder of The Optimism Company.


"We are excited to align with such a visionary organization that expands on the Optimism Company's mission to grow skills that are so often not a focus of organizations today," said ALHI's President & CEO, Michael Dominguez. "Our goal is to always elevate our industry, and the ability to offer this amazing collection of leadership education to our Hotel Members and loyal clients continues to position ALHI in a thought leadership position within the meetings and events industry."


Continuing to move its service offerings beyond its core mission of providing sales and marketing services to the world's top hotel brands, resorts, cruise ships, and destination management companies to become a one-stop shop of complimentary resources for its Members and clients, ALHI recently announced the acquisition of 62ABOVE, a full-service marketing agency. Other service partnerships include Rudner Law Offices, offering legal services for group sales issues, and SearchWide Global, a full-service search firm specializing in C-suite and executive hiring.


New strategic partnerships, primarily offering Member-exclusive rates, include:

  • DELTA: Offering special group travel discounts and benefits for meetings and events of more than ten attendees.

  • LEADING AUTHORITIES INC. (LAI): Providing access to its top roster of speakers for any meeting or event.

  • HOSTS GLOBAL DESTINATION MANAGEMENT COMPANY: Event design and management on property and at destinations.

  • BOUNDLESS: Corporate gifting options.

  • MAUI JIM: Offering premier sunglasses for gatherings as small as 50 to groups of thousands of attendees.


ALHI continues to lead the industry by offering an ever-growing suite of services beyond its award-winning global sales team in response to its Members' and clients' needs.




About Associated Luxury Hotels International: Associated Luxury Hotels International (ALHI) serves as a global sales organization (GSO) for its exclusive membership of the world's most distinguished independently operated or owned hotels and resorts, cruise ships, and DMCs within the meeting, incentive, convention, and exhibition (MICE) marketplace. With a dedicated GSO team of nearly 80 professionals in 26 offices across North America and Europe, ALHI delivers personalized service and connectivity to a select membership of over 250 luxury properties worldwide. For more information, visit