Associated Luxury Hotels International continues to add partners in the event and meeting world by recently signing agreements with event technology platform Swoogo and entertainment provider G7 Entertainment.
The leading luxury global hospitality sales organization, known as ALHI, has seen great expansion in 2024 in its range of services, going beyond its core mission of providing sales and marketing solutions to many of the world’s top hotel brands, resorts, cruise lines and destination management companies.
“As ALHI expands its partnership community, we are focused on continuing to be a solution provider to our planner and member audience by bringing on new partners that help solve for the challenges that each is struggling with in our changing environment,” said Michael Dominguez, President and CEO of ALHI.
“We are thrilled to collaborate with Swoogo, an event technology platform that serves as a comprehensive solution for event registration and onsite enhancements,” he said.
“Additionally, we are proud to welcome G7 Entertainment, a provider of nationally renowned entertainment for high-profile events. With an outstanding reputation in talent booking, G7 is available to assist our clients and members with curating the perfect entertainment for their events.”
Swoogo is a great fit for a partnership with ALHI because both organizations are focused on their customers, said Mark Johnson, Swoogo’s Chief Business Officer.
“We have a shared set of values and how we think about our customers and how we treat our customers,” he said. “Swoogo is an organization as focused on the customer experience as ALHI. Therefore, I think any company who works with Swoogo can expect the same level of attention.”
Swoogo offers an alternative to event technology platforms that are one-size fits all and can’t adjust to a customer’s needs, Johnson said.
The company’s platform provides a mix of tools for all parts of event management, such as registration, mobile apps and session management. Swoogo's open API means easy integration with other third-party tools that event professionals already use or may prefer.
“Our customer-centric, customer-focused aspect about the way this company thinks about our tools and products is really unique,” he said. “And I think it makes us special as well.”
G7 Entertainment was founded by Andre Gacetta and based in Nashville, with offices in Los Angeles, Atlanta, St. Louis and Chicago. The dynamic agency specializes in booking exceptional talent across many facets of entertainment, including live music, comedy, culinary arts and wellness.
“This partnership is a window for us to learn ALHI’s business,” Gaccetta said. “It’s a window to figure out how we can apply our superpowers to ALHI and its partners and the customers ALHI serves when there’s an opportunity a client wants to curate. We book talent, and that’s usually music or a chef or culinary experience or a celebrity hosting an evening.”
By combining ALHI's hospitality expertise and G7's entertainment capabilities, the partnership could lead to innovative service offerings or packages that cater to the evolving needs of luxury travelers and meeting planners, Gacetta said.
G7 is well-known and trusted in the entertainment world, with the company booking $25 million in business each year. Just in the past year, G7 booked Elton John and Jason Sudeikis and Brendan Hunt of ‘Ted Lasso’ TV fame for events.
“These highlights underscore the profound impact live events have on the audience,” Gaccetta said. “Creating memories that last a lifetime, whether it's the reverberating power of Elton John's piano chords or the heartfelt message of Jason and Brendan, these events bring people together in ways that few other experiences can.”
ALHI’s addition of partners Swoogo and G7 Entertainment culminates a year of growth for the more than 35-year-old organization. ALHI earlier this year also was recognized as one of the Inc. Regional 2024 fastest-growing companies in America-Southwest Region.