DALLAS, TX (June 11, 2024) – Associated Luxury Hotels International (ALHI) announces Janet Broomfield has been hired as its newly appointed Director of Global Sales. Broomfield will play a key role in strategically growing market presence and sales for ALHI’s portfolio of luxury properties worldwide, with a particular emphasis on the UK market. With her deep expertise and track record, her focus on meetings and events will contribute to ALHI’s outstanding service to its global members.


Broomfield brings a wealth of experience having worked with renowned hotels and brands like Anantara, Corinthia Hotels, and Rocco Forte Hotels. Having previously held key positions at Moevenpick Hotels & Resorts and Marriott Hotels, Broomfield possesses a deep understanding of the hospitality market, particularly in the competitive UK market, where she has excelled in driving sales and visibility.


“We are excited to welcome Janet to our ALHI family as we continue to grow our EMEA presence, said Michael Dominguez, ALHI President and CEO. “Janet's extensive European luxury MICE experience is accretive for our members and their global efforts and her enthusiasm for our industry is impressive!”


Broomfield, who is based in London, will work closely with ALHI Vice President, Alan Love.


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About Associated Luxury Hotels International: Associated Luxury Hotels International (ALHI) serves as a global sales organization (GSO) for its exclusive membership of the world's most distinguished independently operated or owned hotels and resorts, cruise ships, and DMCs within the meeting, incentive, convention, and exhibition (MICE) marketplace. With a dedicated GSO team of nearly 80 professionals in 26 offices across North America and Europe, ALHI delivers personalized service and connectivity to a select membership of more than 250 luxury properties worldwide. For more information, visit ALHI.com.