DALLAS, TX (February 21, 2023) – Associated Luxury Hotels International (ALHI), a luxury global sales organization spanning the spectrum of hospitality, today announced a strategic partnership with ROH, Carats & Cake’s parent company, which is the first purpose-built revenue optimization platform for hospitality groups. The partnership facilitates a direct connection between ALHI’s premier luxury properties and ROH’s proptech solution that addresses the demand for efficiency across marketing, sales, and finance within hospitality.

The partnership is an expansion to Destination Weddings by ALHI, which represents a carefully curated portfolio of independent, luxury resorts and hotels worldwide. With a distinctive approach to representing handpicked venues in exclusive locales, the wedding team is well versed in every vision and location with unique relationships across properties.

Built on tenured work across the luxury hospitality industry the two organizations will strengthen their reach and trust within the industry, introducing a purpose-built solution that has the power to provide transparency across teams and increase revenue. Through adoption of ROH, property managers spearheading social events, including weddings, can further benefit from preferred pricing and exclusive access to Carats & Cake’s dedicated marketing channel that reaches 100 million+ consumers and industry professionals.

“As the premier luxury hotel member representation company, ALHI has continued to look at the best luxury strategic partners,” said Michael Dominguez, President, and CEO of ALHI. “In 2021 we launched Destination Weddings by ALHI to support the sales effort of our member hotels and we couldn’t be more excited to enter a partnership with ROH as its reputation and place in the hospitality industry is unmatched.”

The partnership forges a deeper affiliation between ALHI’s 250 luxury properties and ROH’s purpose-built software solutions that serve the very specific needs of the industry. The partnership will bring:

Meaningful Luxury Synergy – An integration between two innovative companies focused on delivering high quality experiences to the property management teams and ultimately the customers these properties serve.

Engaging Marketing – Properties that adopt the ROH platform further benefit from preferred pricing and exclusive access to Carats & Cake, a ROH brand that unlocks exposure to over 100 million consumers and event industry professionals for ALHI properties and the professionals who host events with them.

Comprehensive Insights – Delivering industry-first access to data and market insights, ROH further supports hospitality groups’ success and properties’ competitive advantages.              

Revenue Optimization Technology – With a deep understanding of the challenges the hospitality industry faces, ALHI members will be introduced to ROH’s proptech platform. Through ROH, sales and finance teams benefit from intuitive, real-time dashboards that enable them to manage contracts, invoicing, payments, and make informed decisions that will materially impact the bottom line.

“At ROH, we’re on a mission to power the future of hospitality,” said Jess Conroy, Founder and CEO, ROH. “Accomplishing that mission would not be possible without partners like ALHI. Not only does ALHI understand the value that ROH and our family of brands provides, but its sales team stands behind ROH’s purpose-built platform, eager to share our transformative marketing, sales, and finance capabilities with ALHI’s trusted portfolio of 250 properties.”






About Associated Luxury Hotels International
Associated Luxury Hotels International (ALHI) serves as a global sales organization (GSO) for its exclusive membership of the world's most distinguished independently operated or owned hotels and resorts, cruise ships and DMCs within the meeting, incentive, convention and exhibition (MICE) marketplace. With a dedicated GSO team of nearly 80 professionals located among 26 offices across North America and Europe, ALHI delivers personalized service and connectivity to a select membership of over 250 luxury properties located worldwide. For more information, visit: ALHI.com.

About ROH
ROH powers the future of hospitality. As a rapidly evolving proptech company, ROH’s purpose-built revenue optimization platform drives conversions, increases revenue, and enables real collaboration for the largest asset owners, hotel groups, and property operators that manage over $500B in annual revenue. Developed by industry leaders and born out of the demand revealed through its subsidiary Carats & Cake, ROH has over a decade of trust with best-in-class businesses including Westin, Loews, Marriott, Crescent, Auberge, and Noble House. Backed by 1Sharpe Ventures, Founders Fund, Acrew Capital, Moore Specialty Credit, Correlation Ventures, SilverCircle, GMO VenturePartners, and others, ROH’s financial operating system enables forward-thinking businesses in the hospitality industry to optimize sales operations, drive strong customer experiences, and increase revenue.