Associated Luxury Hotels International (ALHI) Welcomes Esports Division and Expands Newly Re-Branded Strategic Advisory Group with New Hire

DALLAS, TX (Dec 13, 2023) – Associated Luxury Hotels International (ALHI), a luxury global sales organization spanning the spectrum of hospitality, welcomes Neil Johnson as Vice President, Esports & Strategic Advising. 

“We are excited that we are able to welcome one of the most verse voices in the esports industry as it continues to be one of the fastest growing verticals in our industry,” President & CEO of ALHI,  Michael Dominguez said. “Neil’s leadership and experience will be a benefit to all of our Member hotels as we grow our position as a thought leader in this area.”

Electronic sports, or esports, is a growing force in competitive arenas and global tourism. Tapping into audiences’ engagement and enthusiasm, ALHI brings its world-class services and luxury to the esports space. More information on the growing market is available here

Neil Johnson is an industry veteran with 20-plus years of experience. He understands the impact esports potentially has on domestic and international tourism, which is inclusive of the meeting and convention space. Understanding the full spectrum of opportunities across the industry, Johnson offers comprehensive services to create exceptional experiences within the esports realm and beyond. 

“I am excited to join the global ALHI team which is made up of best-in-class experts who perform a vital function as thought leaders, elevate and educate the industry, and serve as thoughtful market disruptors,” Johnson said. “Working collaboratively across ALHI’s departments, I will manage the intersection of conventions, meetings, gaming, and esports, introducing the luxury market to gaming and esports while providing advisory services for destinations and DMOs.”

Johnson joins ALHI’s Strategic Advisory Group, formerly Strategic Consulting Services. In his role as an advisor, he will work with Member hotels and destinations as they seek to develop their footprint in this growing market. The Strategic Advisory Group provides customized management and strategy advising to Member hotels and preferred partners. The division's goal is to bring practical knowledge and specific expertise to the operational and strategic issues of ALHI Members and clients. The dynamic team of advisors is furthering organizational goals and elevating business strategies through speaking engagements, research-backed evaluations, system analysis, coaching, and more. The team can be reached at for more information.  

ALHI has served the meeting and event marketplace for over 35 years and partners with many of the world’s top hotel brands, including world-class resorts, cruise ships, and DMCs, to provide mutually beneficial sales and marketing experiences to their clients and customers.


About Associated Luxury Hotels International
Associated Luxury Hotels International (ALHI) serves as a global sales organization (GSO) for its exclusive membership of the world's most distinguished independently operated or owned hotels and resorts, cruise ships and DMCs within the meeting, incentive, convention and exhibition (MICE) marketplace. With a dedicated GSO team of nearly 80 professionals located among 26 offices across North America and Europe; ALHI delivers personalized service and connectivity to a select membership of over 250 luxury properties located worldwide. For more information, visit: