Germany’s capital, Berlin, is ready to welcome you and your guests to experience the city however you’d like, whether exploring its history, diving into its culture, tasting its culinary creations, shopping its boutiques and markets, wandering through its neighborhoods, or cheering on your favorite sports team. Everyone is welcome to be themselves in Berlin, the “City of Freedom.”  

Why Berlin 

• The city is considered a global leader in technology, start-ups and medical innovation.  

• The Global Destination Sustainability Index named Berlin No. 4 on its list of the most sustainable cities in the world. 

• The new Airport Berlin Brandenburg (BER) has a railway station underneath the terminal, making it easy to travel from the airport to the city center and surrounding areas. 

What’s New in Berlin 

• The city hosted its first NFL game when the Indianapolis Colts played the Atlanta Falcons. 

• Three new restaurants received Michelin stars in 2025, for a total of 28 Michelin stars in 22 of the city’s restaurants. 

• Estrel Tower will be the city’s tallest building when it opens in 2026, housing a coworking space, gallery, restaurant and bar, all designed to blend creativity, art and culture in a welcoming space.  

There are plenty of options when it comes to things to see and do in the German capital, as well as places to grab a bite to eat, or host a power lunch or dinner. Here are a few spots to pique your interest and help ensure your clients will make the most of their time in Berlin. 

SEE 

East Side Gallery 

Photo: Dagmar Schwelle/Philip Koschel

What was once the Berlin Wall is now the longest open-air gallery in the world. Spanning more than 4,300 square feet, the gallery is the longest continuous section of the wall still in existence. When the wall came down in November 1989, 118 artists from 21 countries around the world began creating works of art to serve as a memorial; East Side Gallery opened a year later. Guided tours are available.    

Museum Island 

In the heart of Berlin is Spreeinsel, or Spree Island, home to five world-class museums ripe for exploration. The collection of museums, known as Museum Island, achieved UNESCO World Heritage status in 1999. Take time to wander the Bode-Museum, Neues Museum, Alte Nationalgalerie and Altes Museum, the first museum on the island; the Pergamonmuseum is currently closed for renovations. Guided tours can be customized to cater to your clients’ interests. 

Brandenburg Gate 

Built in the late-1700s, Brandenburg Gate is one of Berlin’s most iconic sites. Though it was built long before the Cold War, the monument symbolizes the reunion of Germany after the fall of the Berlin Wall. It’s also the city’s only surviving historical city gate.   

For more activities and ideas, ask your ALHI GSO about working with Hosts Global Destination Services and Eurotravel Solutions, a Hosts Global Member. 

DO

Get On a Boat 

Treat your clients to a boat ride down the River Spree for a unique perspective of the city’s mix of modern and historic architecture. A variety of itineraries are available, as are evening cruises to see the city lit up at night.  

Mauerpark Flea Market  

Going to a flea market may not be a typical activity during a corporate retreat, but Mauerpark Flea Market is worth a second thought. Here you’ll find stalls offering wares ranging from clothes and musical instruments to toys, jewelry and vinyl, and so much more. Rather than another t-shirt, find a fun memento of Berlin to take home with you.  

Berliner Fernsehturm 

For a bird’s eye view of Berlin, visit Berliner Fernsehturm, or Berlin TV Tower. Soar to the top for 360-degree views from the Observation Deck, or take your time and enjoy a virtual reality account of nine centuries of the city’s history via Berlin’s Odyssey. Raise a toast at Sphere Bar, or dine at Sphere Restaurant with all of Berlin at your feet. Groups are readily accommodated. 

For more activities and ideas, ask your ALHI GSO about working with Hosts Global Destination Services and Eurotravel Solutions, a Hosts Global Member. 

EAT 

Mustafa’s Gemüse Kebap  

Berliners love their street food, and one of their favorites is Mustafa’s Gemüse Kebap. Take one bite of a kebab (kepbap in Berlin), whether chicken, dürüm, or vegetable, dipped in one of the homemade sauces and you’ll understand why it’s worth standing in line.  

merold 

For fresh takes on classic German dishes, make reservations at merold. Here, dishes highlight fresh regional ingredients from Berlin and Brandenburg, like braised onion served with buckwheat and black garlic, and guinea fowl ravioli with chantarelles and bacon. Don’t skip the house-made bratwurst, which changes monthly; perhaps beef, sauerkraut and house-made doubanjiang, or with kohlrabi and mustard. 

CODA

 Photo: Claudia Goedke

For a truly unforgettable dining experience in Berlin, make reservations for CODA, the first restaurant in Germany to earn two Michelin stars. Inspired by desserts, CODA’s culinary team uses patisserie techniques to create their dishes, blending flavors you didn’t know you needed, like eggplant, pecan, apple balsamic vinegar and liquorice salt; or parsley root, black garlic and pistachio.  

For more activities and ideas, ask your ALHI GSO about working with Hosts Global Destination Services and Eurotravel Solutions, a Hosts Global Member. 

STAY

ALHI Member Hotel Adlon Kempinski Berlin is ready to welcome you and your guests to Berlin. 

Hotel Adlon Kempinski Berlin 

Steps from the Brandenberg Gate is Hotel Adlon Kempinski Berlin, a five-star luxury hotel with 385 exquisite guest rooms and suites, Michelin-starred restaurant and luxurious, three-level spa.

Groups of up to 500 are generously accommodated in two ballrooms and 16 function spaces, each flexible to meet your needs. And when work is done for the day, all of Berlin’s history, culture, dining, shopping and nightlife is on the doorstep. 

For more activities and ideas, ask your ALHI GSO about working with Hosts Global Destination Services and Eurotravel Solutions, a Hosts Global Member.