Editor’s note: This article first published in the June 2023 Special Edition of Beyond the Meeting Room, ALHI’s printed magazine, a luxury lifestyle publication focused on sharing compelling, inspirational and educational stories from beyond the four walls of a meeting room.
With grit and tenacity, the $16 trillion global meetings industry is undergoing a bold resurgence. From South by Southwest to ASAE’s Executive Leadership Forum to the record-breaking CONEXPO-CON/AGG 2023, conferences, meetings and trade shows of all sizes are fueling the business meeting and event industry that has surged back with a vengeance.
For an industry that had to pull back because of the COVID-19 pandemic, recovery is no longer the buzzword. Rather, it’s all about growth and optimism, and a renewed focus on the attendee experience.